Let us take you on a journey and show you how through simple interaction we build amazing booths. It all started with a phone call. TrustWorkz contacted one of our top sales reps, JoAnna, with a simple request. They needed a backdrop for their next show, even more, they needed a table runner as well. A bit about TrustWorkz:  They develop personalized web strategies tailored to the unique needs of their clients. So, they not only wanted to look good on the trade show floor but they also wanted to reach new customers.

How We Got Started

TrustWorkz chose for their booth our CEB kit 10ft, (our best seller – a compact kit that when set up can display any message across the entire space of an exhibit). The kit contains a custom printed backdrop and hardware. Allowing anyone to conveniently attach the fabric backdrop to any existing pipe and drape system as well as store and transport it.

We received their logos and they also sent photos as well as inspirational images. A style guide was sent as well that supported their brand and conveyed an appropriate message. So we got to work. The images provided ware also high quality so it was very easy to work with them (thankfully the logos submitted ware vector versions).

Mock-Up Delivered

The backdrop was approved immediately following on our mock-up (TrustWorkz was very specific in their vision of the backdrop). However, the table runner needed some extra work. The logo did not have enough contrast with the background or as a TrustWorkz representative put it: “The logo did not pop.” So, we rendered a new variety of options for different typography treatments as well as different image color saturation.

However, the table runner needed some extra work. The logo did not have enough contrast with the background or as a TrustWorkz representative put it: “The logo did not pop.” So, we rendered a new variety of options for different typography treatments as well as different image color saturation.

The Final Booth

In the end, we got a great customer and TrustWorkz got an amazing backdrop, don’t you think? If you are interested in what your own booth could look like, simply fill out this form here.

Happy Exhibiting!

If you have ever gone to a trade show as an exhibitor you know what I am talking about when I mention “Trade show feet “. Manning the booth for hours can kill your feet.  Choosing the wrong shoes can exacerbate the condition too (read our trade show floor style guide to find out more about comfy shoes). With all that being said here are some tips on minimizing the problem.

Move!

Standing in one place for a long time will cause leg fatigue and swollen ankles. Moving is essential to prevent further damage. Exercising your knees, and flexing and extending can provide a lot of relief. Or take a short walk every so often even if it is just going to the bathroom. Try toe rises as well as ankle twirling ten to fifteen times each. If you have the opportunity platform heel drops are ideal. Also, practice your balance by raising one foot, and bending at the knee with the other.

Hydrate

We can’t stress this enough, get your water people! It is essential to have 8 to 10 glasses of water. It does sound odd, but getting enough to drink will stop your ankles from swelling. A well-hydrated body doesn’t need to hold on to fluids.  If you are not a water fan other means of staying hydrated are eating ice chips, eating foods that have high water content, or drinking other fluids. Also, it is of great help if you opt for low sodium foods. Supplement your meal with potassium and magnesium-rich foods like bananas and nuts.

The socks, the shoes, the feet.

Completions socks are widely available and can do a lot of good especially combined with the right shoes. And let’s not forget the magical power of a hot Epson salt soak. Be nice to your feet, share with us how you combat trade show feet.

Happy Exhibiting,

SO, we are no fashion police, but we do have some advice after all trade shows

are our bread and butter. When going to a trade show there are 3 major points our expert trade show exhibitors

know to be true.

1. Comfort is the key to success at shows!

Most importantly comfortable feet. You get so much more from the show when your feet don’t hurt. Our team voted the Dr. Scholl’s

Vixen Leather Ballet Flats as the most preferred shoe on the trade show floor for women

and the Rockport Men’s Eureka Walking Shoe for men.

2. Professional vs. approachable.

Some shows allow a more relaxed attire hence probably, your wardrobe should be a somewhere between a full suit and ripped jeans plus Hawaiian shirt combo.

Furthermore always check out images of the event in past years to grasp a feel for how casual the event can be.

Sure a suit looks sharp, but at a relaxed show, you will look out of place.

3. The NO’s.

First of all, new is not always best. Do not make the rookie mistake of trying to break

in new shoes on the trade show floor. We all want to look our best, but when exhibiting at a show it is more important to be

comfortable. Above all try to coordinate your team’s outfits but avoid matching too much. It’s important for the

team members to be able to show individuality. Don’t forget to wear clothes with pockets. We strongly

advocate against pantyhose (that awful contraption device) heels and elaborate jewelry.

Finally, here are some tips on how to relieve trade show feet if you did choose the wrong shoes.

We think we have covered the bases here, let us know in the comments what your trade show tips are.

I don’t know if you believe in the Fengshui movement of natural energy, but ancient people sure did. Referred to as Chinese geometry, Fengshui translated means the movement of wind and water and claims to have channeled natural energy forces and movement to harmonize one’s body or space. It is closely linked to Daoism, a philosophy emphasizing living in harmony and balance. Using some of these eastern philosophies can help in the design of your trade show booth.

 A Booth Display At First Glance

When first approaching the booth a few things are very important

• Marked Entrance
• Clutter-Free Environment
• Bright Lighting
• Vibrant Colors

Keeping all that in mind we suggest our CEB kit as a great tool to help declutter your booth as well as bring vibrant colors to your display.

The Lingerer

The ideal booth should feel inviting, there are very few times in life where you would want people to linger, the trade show is one. Plan your display with enough linger room because as a rule, the most people show up when you are unavailable to talk to them. An approachable booth not only is planed with a waiting room in mind but there is always some entertainment to distract the customer while they linger. That could be anything from a giveaway sign up sheet or a new product spec sheet.

The Colors

Most importantly is the feel of balanced energy, Fengshui insists that every color has a meaning. This chart gives some idea of what emotions color erupts.

The Energy

Bottom line, balance your display with, well-lighted and neat so the energy flow is not stagnant. Plan the waiting area well, and orientation is also something to think about. Ideally, according to Fengshui, the entrance of the booth should face west, but it’s up to you how literal you get with it. Make your booth warm and more inviting and approachable with bright lights and colors matched according to your product’s energy.

Let us help you see your perfect booth display by feeling in this form. 

Happy Exhibiting